Imagine this scenario (which we've seen multiple times): A startup is using Bubble for their SaaS product. The Bubble development team builds an initial version in a few weeks, which makes the sales team very happy. They go out to try to sell the product and start receiving feedback right away. Their first potential customer says, "If only your product had X feature, we would buy." "No problem," replies sales. They go to the development team and in just a few days, feature X is live. The potential customer is amazed and the first sale is made. This continues over and over again until sales gets used to the gratification of being able to quickly deliver any feature that customers ask for.